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April 29, 2005
Software PR
I've been running across lots of references to PR lately, both in the world of small ISVs and out. Here's a good definition of PR as it relates to selling software.
http://oped.macketplace.com/pages/2005/04/a_simple_defini.php
We've had virtually no PR for Swoosh and we've just got our first review of Envelopes Easy on download.com (a very favorable one). I'd lump regular word-of-mouth under PR since the definition of PR is basically a third party recommending your software. Seems to me like more PR and less advertising is the way to go.
Posted by mikel at April 29, 2005 05:32 PM
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