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April 15, 2005
download.com
We used Google AdWords with very limited success to advertise Swoosh. It was great for getting downloads but the actual number of those that turned into sales was extermely low. Overall, I still like the AdWords system (it's easy to use and customize) but we need to spend more time to make it really work effectively.
So for our next product, DelMar Envelopes Easy, we decided to try something different. Based on a comment on the Joel on Software forum, we decided to give CNet's download.com a try. The signup process was pretty easy. They accept a PAD file but I still had to tweak and add a few fields. We're now listed, so we'll see how many downloads and, more importantly, sales are generated.
Posted by mikel at April 15, 2005 07:29 AM
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