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January 09, 2005
Word of Mouth Advertising
Yes, more and more money will go into making a great customer experience, and less will go into shouting about the service. Word of mouth is becoming more powerful. If you offer a great service, people find out.--Jeff Bezos
The interviewer then follows up with with...
In the magazine world, we rely on ads. Should we be terrified?
Jeff tries to not scare him totally but he does basically say that yes, traditional advertising should be scared. To prove that Jeff's right, just look at this interview. Amazon doesn't need to buy advertising space in Wired Magazine. They spent time making a great product and so Wired gives them free space in their magazine (and in the form of an article instead of an ad which more people will read).
The same thing happened when Google was on 60 Minutes a few weeks ago. Part of the story was how Google has done no TV advertising. Why advertise on TV when 60 Minutes will do a 20 minute piece on you for free.
http://www.wired.com/wired/archive/13.01/bezos.html?tw=wn_tophead_5
Posted by mikel at January 9, 2005 01:10 PM
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» Word of Mouth Advertising from John Hesch
Mikel brings up a good point and that is if you build a great brand or product traditional advertising becomes less important. The Google piece on 60 Minutes last week said that Google does not advertise. They don't need to. They created a terrific bra... [Read More]
Tracked on January 9, 2005 02:59 PM
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