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November 17, 2004
Software business advice from OS X developers
I listened to a panel discussion of OS X software developers. Lots of good advice, most of which I would agree with just 6 months into this experiment of selling software.
A few notes I jotted down while listeneing...
Use PayPal to sell online - don't ever try to sell shrinkwrap in stores
Roll your own license key generation - it's not that hard to "keep the honest people honest" and you're a much smaller target than if you use a commercial license key generator
19.95 is a minimal price for anything to be considered serious. the people who won't pay your current price probably won't pay a lower price. The trick is to find out how much the people who will actually pay any money will pay. The .95/99 pricing "trick" does work.
every feature you add clutters the UI. only add features that stick to your core vision.
design your app as best as possible so it doesn't need technical support
via http://www.niallkennedy.com/blog/archives/2004/10/how_to_run_your.html
Posted by mikel at November 17, 2004 05:27 PM
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