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November 09, 2004

AdWords for Market Research

We've just started using AdWords to advertise Swoosh! so maybe this would be something to look into doing for a new product.

Set up a page on your website where you write up the product concept, and put in as much information as possible. You might also offer an option whereby visitors to the page can request to be kept informed when the beta or final release becomes available.

Then setup a few well-written AdWords, and sit back for a couple of weeks or so.

Assuming that the number of impressions is reasonable, you should then be in a good position to get a feel for how much interest there may for the product.

http://www.sharewarepromotions.com/blog/200411.html#e414

Posted by mikel at November 9, 2004 11:50 AM

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